[Press Release]

Looking to new institutional models: China’s cultural landscape by mid-century 

Museum 2050 is a Shanghai-based platform for investigating key issues about the future of cultural institutions in China and abroad from a local perspective. Additionally, Museum 2050 has a distinct focus on being a resource for young people from all over China, many of whom largely work and inhabit these institutions, as well as providing a place to converse, share ideas and create a vibrant museum community. With a focus on the date 2050, the platform hopes to evolve into a lasting forum in which the questions raised can be further explored over the coming years. As part of our mission, Museum 2050 is hosting a symposium, Looking to new institutional models: China’s cultural landscape by mid-century, at the Long Museum, Shanghai on June 9, 2018.

In this inaugural symposium, we seek to critically examine the diverse museum practices in both official and private domains of the Greater China Region. Speakers will investigate how institutional frameworks are fostered by the unique social and cultural dynamics at play. In doing so, we hope to bring forth discussions to challenge the existing models through which China’s cultural development has been considered. By looking at the intersection of these various threads, we seek to reveal the unique audience experience that is emerging in China, offering a particular focus on the complex cultural and temporal dimensions of museum-going and its relationship to sociality and contemplation.

 Saturday, June 9
9.30 Attendee registration
10:00 Opening Remarks
Wang Wei, Director & Founder of Long Museum
10:15 Keynote Address
Erlend Høyersten, Director of ARoS Aarhus Kunstmuseum
The Museum As A Mental Fitness Center
10:45 Chao Yan
The Websites and Online Communities of Chinese Contemporary Art Museums in 2050: Digitalizing, Programming and Positioning
11:00 Yuan Fang
Old Masters, New Frontiers
11:15 Holly Roussell
  Inside and Outside the Institution: Musealization of art and exhibitions in China
11:30 Robert B. Epp
Collector Beware: Museum Development in China and the Problem of Counterfeit Cultural Relics
11:45 Chen Wenjia
   Art and Museums under the influence of Social Media
12:00 Les Joynes
FormLAB: Artist-led Practices that Transform the Museum
12:30 Open Floor for Questions
13:30

- One hour lunch break -

14.30 Keynote Address
Philip Tinari, Director of Ullens Center of Contemporary
Art Museums 2.0: The Case of UCCA
1500 Ying Tian
Reconsidering the creative city concept in the Asia context: From creative city to creative district
15:15 Barclay Bram
The Museum as Sacred Space: The Jianchuan Museum Cluster and the future of the Chinese Museum
15:30 Nuo Lin
Art in the Urban Regeneration: Private Art Museum of Real Estate
Development in China
15:45 Daan Roggeveen
The Art Mall : The Department Store Turned Inside Out
16:00 Alexandra van Riel
The Chinese Museum of the Future: Learning from the Guggenheim’s Responses to International Interest and the Changing Exhibitionary Landscape
16:15 Giulia Zennaro
         What’s in a Name? How China’s Regulative Institutions are Shaping Private Art Museums: Insights from the Shanghai West Bund Cultural Corridor
16:30 Open Floor for Questions
17:30

Sunday, June 10
Workshop attendance is exclusively offered to staff members of Museum 2050 Participating Institutions
10:00-12:30Workshop Morning Session
Michael Xufu Huang
Collector and Museum Founder, M Woods
&
Erlend H鴜ersten
Director of ARoS Aarhus Kunstmuseum
15:00 Break
14:00-16:00
Workshop Afternoon Session
S. Alice Mong
Executive Director of Asia Society Hong Kong Center
&
Valerie Wang
Artistic Director of Zhi Art Museum

About Museum 2050
Museum 2050 is a Shanghai-based platform for investigating key issues about the future of cultural institutions in China and abroad from a local perspective. Additionally, Museum 2050 has a distinct focus on being a resource for young people from all over China, many of whom largely work and inhabit these institutions, as well as providing a place to converse, share ideas and create a vibrant museum community. With a focus on the date 2050, the platform hopes to evolve into a lasting forum in which the questions raised can be further explored over the coming years. As part of our mission, Museum 2050 is hosting a symposium, Looking to new institutional models: China’s cultural landscape by mid-century, at the Long Museum, Shanghai on June 9-10, 2018. The weekend will be comprised of keynote lectures, panel discussions, and film screenings as well as closed-door career development workshops with young staff members from Museum 2050’s participating institutions.

Participating Institutions
A4 Art Museum
Guangda Art Museum
Inside Out Museum
Long Museum
M Woods
Rockbund Art Museum
Shanghai Himalayas Museum
TANK Shanghai
Ullens Center for Contemporary Art
Yuz Museum
Zhi Art Museum