West Bund
Xuhui Waterfront，stretching 8.4 kilometers along the west bank of the Huangpu River, is the cradle of the modern Shanghai Regional Culture. It’s the place where the eastern and western culture meet and the birthplace of the modern culture industry.The area has a long and rich history, with a strong scientific tradition and reams of noted scholars and families. The mixing of different cultural strands and artistic waves makes the culture industry a highlight in the development of Xuhui Waterfront. In the future, culture will be an essential driving force in endeavor to realize sustainable development and urban functional improvement, with the establishment of a modern, cosmopolitan and foremost central urban area, and art will be the core of this endeavor. The development of Xuhui Waterfront will take the opportunity of urban spatial layout adjustment to create a central axis with industrial development, cultural cluster and urban eco- landscape, therefore to attract the cream of architects, artists and industry leaders around the world and transform the area into a first-rate urban district – West Bund, on a par with Paris’ Rive Gauche and London’s south bank.
West Bund, an inclusive cultural melting pot, is setting the example of an ideal riverside city. The “West Bund Culture Corridor” project and the “West Bund Media Harbor” are the two most important projects of West Bund development.
