The dusty, abandoned remains of a former steel factory have been turned into Red Town, one of the trendiest creative districts on Huaihai Road. Creativity of various forms can be found here including the famous Shanghai Sculpture Space, the newly opened Minsheng Art Museum, Hong Kong fashion and lifestyle retailer Joyce Warehouse, and growing numbers of galleries, boutiques and studios. The newest addition, Minsheng Art Museum, is currently exhibiting Chinese contemporary art by displaying works from more than 80 artists. Red Town is an essential destination for architecture, sculpture and contemporary art buffs.
[Background]
As an incubator of the cultural and creative industry in China, Shanghai Redtown Culture Development Co.,Ltd mainly focus on three business area which are cultural assets investment, cultural assets management and cultural life. Now it has rewarded top 100 enterprises of China’s creative industry.
In 2oo5, Redtown Culture acquired Redtown Culture and Arts Community Investment and operation qualification by the bidding of the Shanghai City Hall. From that moment, Redtown Culture dedicated himself to developing such business fields as reuse of industrial heritage, city renewal, culture industry and any other related fields. Redtown Culture has the ability to integrate cultural, design and other industrial related resources. It is specialized in the whole process experience and service of the investment, planning, merchants, operation, promotion and etc.
