2016.10.28 Fri, by

[Press Release]

On November 6, 2016, the contemporary cultural brand “Xu Zhen” will launch its world first store in West Bund area in Shanghai.

Operated by MadeIn Company, Xu Zhen artwork retail store will offer customers the chance to discover and purchase artworks, including sculptures, installations, but also limited editions, clothes, unique carpets, furniture and more conceived by the brand Xu Zhen.

Dedicated to “the production of creativity and the exploration of contemporary culture’s infinite possibilities” Xu Zhen is a brand focused on artwork creation and cutting-edge culture development. The brand was established in 2013 by internationally renown contemporary artist Xu Zhen, under the flagship of MadeIn Company.

“Xu Zhen Store” is the world’s first, one-of-a-kind artwork store. It differs from museums, galleries or other art institutions in a new cultural form. The store will redefine the cultural needs in the global internet age, where “sharing” provides a starting point for “owning”. From then on, the public has in its hands the power to use art, and we now enter an era where “artwork becomes a necessity”.

About Xu Zhen brand

Xu Zhen, founded by artist Xu Zhen in 2013, is the flagship art brand of MadeIn Company. Born in 1977, Xu Zhen is a leading Chinese artist and curator, and the founder of MadeIn Company. Xu Zhen brand is committed to art creation and cutting-edge culture development. Through collecting and appreciating artworks and events produced by Xu Zhen, users can enjoy spiritual aspirations and life experiences of the finest quality.

About the artist Xu Zhen and MadeIn Company

Xu Zhen, artist, curator, MadeIn Company founder

Xu Zhen has exhibited internationally, at museums and biennales, such as, Venice Biennale (2001, 2005), The Museum of Modern Art (New York, 2004), Mori Art Museum (Tokyo, 2005), PS1 (New York, 2006), Tate Liverpool (2007), Hayward Gallery (London, 2012), Lyon Biennial (2013), Armory Show (New York, 2014), Long Museum (Shanghai 2015), Al Riwaq Art Center (Qatar, 2016), Sydney Biennial (Sydney, 2016), among others.

“Aside from being an artist, Xu Zhen is also a curator. He co-curated together with other artists’ major exhibitions in Shanghai and was one of the initiators of Art-Ba-Ba (www.art-ba-ba.com), a leading online forum for discussion and critique of contemporary art in Shanghai, in 2006. In 2009, Xu Zhen established ‘MadeIn Company’, a contemporary art creation corporate, focused on the production of creativity, and devoted to the research of contemporary culture’s infinite possibilities. In 2013, MadeIn Company launched the brand “Xu Zhen” and established MadeIn Gallery in 2014.