Press Release
MOVEMENT FIELD
XU ZHEN produced by MadeIn Company
LONG MARCH SPACE
Each of us has a certain desire of accomplishing a movement – Xu Zhen
Provocation has always been a main aspect in Xu Zhen’s creation, touching upon taboos, definitions and rules. His early work8848-1.86, fully reflects doubts about power and truth – this installation is a ‘troublemaker’, ironizing humankind’s illusory and blind pursuit for a certain ‘apogee’- it encompasses the current chaotic situation in politics, economy, culture and history generated by ambitions of hegemony, selfish desires. With provocation as a stimulus, Xu Zhen builds a systematized ‘destruction/reconstruction’ cycle. This logic reached its climax when in 2009 he announced that ‘Xu Zhen’ was over, and began ‘MadeIn Company’. Under his direction, MadeIn creative team acted in a more radical way, at the edge of art creation, power and business. Operating under a public ‘undercover’ identity, ‘MadeIn’undertook all kind of experiences within this mechanism.
As Xu Zhen elaborated this art system, ‘Movement’ became a new keyword, it pointed out and aroused a reflection on the complexity of human collective consciousness and attitude. The series Movementism,created in 2012, was conceived by Xu Zhen as he subtly caught the fact that “people all have a certain desire of accomplishing a movement”.The newly created Movement Fieldthat will be presented this time, is an utopian space composed of multiplereal movement-relateditineraries. This Movement Field is a memorial, which questionspast and future commemorations; it constitutes a place for infinite spiritual quests. Thus, works from the series True Image exhibited within this Movement Fieldrepresents a form of media creation based on media diffusion. Among them, pictorial installations inspired by ‘faith’ and ‘symbols’, such as a lotus composed of gas stoves and huge rainbows Buddha,embodyXu Zhen’s comprehensionof faith and self-belief. ‘Ginseng’ images collected from the internet, probe Eastern and Western different cultural backgrounds and knowledge about a similar material, this work alludes to a certain upright tolerance within disorder and confusion.
These works by XuZhen, will all be displayed in MadeIn Company Spring 2013 New Works Exhibitionorganized by Long March Space. Visitors will have the opportunity to experience Xu Zhen’s Movementism. Xu Zhen considers that Human actions (and thoughts) that are stimulated by goalsconstitutea movement, heraises requestsonitsscale, adheres to this attitude, and determines a particular way of understanding. Through his signature provocation and doubt,
Xu Zhen audaciously reveals his attitude towards the world.
Produced by MadeIn Company
About ‘Xu Zhen’
MadeIn Company Spring 2013 New Works Exhibition will be held at Long March Space. On this occasion, MadeIn Company is proud to announce the launch of the brand ‘Xu Zhen’. Simultaneously,MadeIn will become a company that represents and creates art brands. In 2009, as MadeIn Company was established, Xu Zhen declared he won’t use his individual identity anymore. This return isn’t an individual artist’s comeback, but the creation of a new brand. MadeIn Company will dedicate its work in terms of art creation, production, promotion, and collectionto the brand ‘Xu Zhen’. Hence, Xu Zhen is experiencing a third identity phase: from an individual entity to MadeIn Company’s entrepreneur, to a brand introduced by MadeIn Company. The emergence of ‘Xu Zhen’ brand is a breakthrough in the openness and possibilities in contemporary art; ‘Xu Zhen’ brand development will become a new model in contemporary art.
Since 2002, Long March Space has collaborated with artist Xu Zhen, and since 2009, MadeIn Company. Long March Space is proud to continue the journey and represent the “Xu Zhen” brand.
Long March Space works with leading artists to produce exhibitions and projects that breakthrough conventional understanding of art and culture, the individual and society. The gallery acts as both an alternative and complement to the mainstream social and economic conditions and the art market in China.
